bool Stage: Social Media Specialist / Marketeer in Accra, Ghana -
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Social Media Specialist / Marketeer in Accra, Ghana We are an online marketplace. We attract people to our website to buy our partners products. Responsibilities: - Support Digital Campaign Specialists in achieving campaign objectives, key performance indicators, and timelines. - Create, implement, optimize and manage social campaigns - Research and propose paid social campaigns on Facebook and other social networks, including design and development of strategy, identification of proper landing pages, keywords, ad copy, and post-click tagging for campaign analysis and Google Analytics insight and continuous improvement. - Actively implement and manage paid social campaigns to the clients’ weekly, monthly and quarterly budget goals. - Writing content for the website and social media channels - Actively test and analyze key words, audiences, targeting, creative, copy and landing pages to increase ROI and drive incremental volume. - Keep up to date on all client and campaign communications including buy authorizations, tracking reports, buy changes, creative specifications etc Minimum Requirements: BA in marketing, communications or related area 1-2 years of professional experience working in social media, particularly Facebook, Twitter and Instagram. Up-to-date knowledge of the latest social media trends and confidence in speaking to them. Excellent interpersonal and written and verbal communication skills. Strong ability to work collaboratively and productively with individuals for various fields Must be detail-oriented, able to prioritize tasks, and manage deadlines in a fast-paced environment. Specific Skills Proficient with social media reporting and web analytics tools, such as Facebook Insights and Google Analytics Experience with Facebook Ads Manager/Power Editor. Creative and assertive in offering ideas and adding to the overall success of the team. Hands- on experience working with a content management system preferred, but not required. Qualifications 3+ years of experience working in a digital advertising operations or fulfillment role. 2+ years managing paid search advertising - 3+ years of experience in digital marketing including social Proven skills in digital campaign management including campaign performance against SLAs and KPIs. Resourceful, results-driven and excels at managing teams to “get things done”. Strong ability to learn learn learn learn learn learn learn…..and to work hard and very hard. You get education. Proven ability to manage multiple initiatives in a fast-paced environment with the ability to learn and apply new concepts and tools quickly. Mail your cv and cover letter to Roel van Hout (MA) General/Programme Manager Let’s Go (Southern) Africa T +31 (0)6 45197822 W E Office address: Korhoenderveld 44 5431 HH Cuijk Chamber of Commerce: 60323310 BIC: INGBNL2A • IBAN: NL23 INGB 0006 3799 75 Visit our website| Like us on Facebook Role Let’s Go Africa * Assists with all preparation and organisational support for the internship * Matches vacancy with intern’s personal and University criteria * Publishes vacancy on the online internship board of different Universities in the Netherlands * Sends intern’s CV to the partner and does personal screening of candidates * Ensures accommodation costs are transferred to accommodation owners beforehand